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MJR Digital Cinemas is a movie theater chain headquartered in Bloomfield Hills, Michigan owned by MixCorp. MJR Digital Cinemas serves Michigan's Lower Peninsula, Ohio, Indiana and Illinois. Currently, MJR owns and operates dozens of movie theaters under the MJR banner, with a location opening in Warren, Michigan in April of 2017. It also operates a five-screen movie theater, the Allen Park Digital Cinemas, which shows second-run movies.
History[]
MJR Theatres began in 1980 with the acquisition of the Main Art Theatre in Royal Oak, Michigan. In 1985, they would purchase drive-ins in Adrian and Monroe and a theater in Waterford, Michigan. In June of 1990, the MJR Adrian Cinema 6 opened in Adrian, MI, replacing one of it's drive-ins. It became the MJR Adrian Cinema 10 in 1997. The chain took its name from its original slogan, "Movies Just Right." MJR's current slogan is "It's More Fun at MJR," as heard on its advertising jingle which appears in the chain's policy trailer.
During the 1990s, MJR would begin building more Multiplex cinemas, including one 11-(now 16-)screen theater in Waterford which replaced the Waterford Twin and Summit Place 3 Cinema (which MJR owned in the late-1990s) in 1996 and a 16-screen theater in Chesterfield Township, Michigan in 1995. In order to help finance the new cinemas, MJR sold some of its existing theaters, including the Main Art Theatre in Royal Oak, the Livonia Mall Cinemas and the drive-in in Monroe. Luna Enterprises purchased an interest in the chain at this time. The Southgate 20 was the chain's first megaplex in 1998, followed by the Brighton 20, which had opened in 2001 with 16 screens, and the Marketplace 20 in Sterling Heights, Michigan in 2005.
More recent theaters Detroit-area to be built by MJR include the 14-screen Partridge Creek 14 in Clinton Township, Michigan which opened in 2007, and the 16-screen Westland Grand Cinemas, opened in 2011.
MixCorp bought the chain in 2009. In 2012, MJR expanded to the Toledo and Chicago markets in Ohio and Illinois respectively. Soon afterwards, they opened a theater in the South Bend and Fort Wayne areas in Indiana.
In December of 2013, MJR announced its first Studio Bar and Lounge, to be built adjacent to the lobby at its Marketplace location in Sterling Heights, as well as a sequence of new theaters in the State of Illinois. As of 2017, including the new MJR Universal Grand Cinema 16 (Open 4/7/2017) in Michigan and the new MJR Downers Grove Grand Cinema 40 (Open 2016) in Illinois, MJR has some locations with a Studio Bar.
The 16-screen Troy Grand Digital Cinema 16 opened on June 20, 2014. This was also around the time that MJR created its first PLF (Premium Large-Screen Format) titled the EPIC Experience. The EPIC Experience at the Troy location features the largest Cinema screen in Michigan, measuring 43' tall and 80' wide. The EPIC Experience also includes 4K projection and Dolby Atmos.