Chuck E. Cheese's Dale End is a family entertainment center that is currently under construction and set to open in August 2016, situated at 31 Dale End, Birmingham B4 7LN, United Kingdom. This location will contain CEC-ABS' brand-new own-design "Studio C Delta" stage.
This CEC location's roots go back to an unknown date (probably the 1980's?), when it first opened as Toys 'R' Us, part of a chain of an American toy and juvenile-products retailer selling "millions of toys under one roof."
Sometime during 2006, the Dale End Toys 'R' Us shut down, five years before TRU announced its plans to open a new store near Birmingham City's St Andrew's stadium.
In July 2016, Kabushiki Gaisha ABS announced that it was converting the vacant Dale End Toys 'R' Us store into a Chuck E. Cheese's family entertainment center and restaurant, marking Chuck E.'s debut in the UK. The process is expected to be complete by the end of August at the latest. The location will serve as one of Chuck E.'s "flagship" locations in their newly-found UK market, alongside the mass of locations that are being slated for opening nationwide.